Warning: include(common/include/htmlHeader.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 9

Warning: include(common/include/htmlHeader.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 9

Warning: include(): Failed opening 'common/include/htmlHeader.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 9

Warning: include(common/include/header.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 24

Warning: include(common/include/header.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 24

Warning: include(): Failed opening 'common/include/header.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 24

Warning: include(common/include/menu.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 25

Warning: include(common/include/menu.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 25

Warning: include(): Failed opening 'common/include/menu.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 25

【オリエンテーション】Facebookページとは

Facebookページ開設にあたっての心構え

2011-09-01

Facebookページ開設にあたっての心構え

Facebookページを開設するに当たっての心構え、筆者としては個人経営の飲食店を営む姿勢。この姿勢が重要であると考えています。来てくれたお客様に『喜んで欲しい』、『また来たいと思って欲しい』そのような場所をつくることです。そのために必要なことは『お客様のために当たり前のことを当たり前にやる』という意識が全てだと考えています。

読書の皆さんにも、常連といえるほど贔屓にしているお店はありませんか? なぜ、自分がそのお店に通うのか、その理由を考えてみるとよいと思います。

・ 『良質なコンテンツが提供できているか(サービスの質が良い)』
・ 『定期的に更新が出来ている(=きちんと営業をしている)』
・ 『コミュニケーション、サポートの対応が良い(=サービスに好感がもてる)』

それと同じ考えをもってFacebookページの運営にあたることで、ファンになってくれた方がまた訪れたいと思ってくれることでしょう。

いずれにせよ、向き合うのは人です。実際のお店のようにカウンター越しにお客様が座っている。その意識をもって運営にのぞめば自然と答えは出てくると思います。是非、自身のFacebookページを訪問してくれたお客様にファンになってもらい常連さんになってもらう。そんなページを作って欲しいと思います。


常連さんが友達を呼ぶ仕組み

1-03-01s.jpg

皆さんも経験があると思いますが、お気に入りのお店を見つけたらついつい友達を連れていきたい、おススメしたくなりますよね。実はFacebookという場所はこの仕組が顕著にあらわれる場所です。その理由は単純明快で信頼できる友達とのつながりがベースにある場所だからです。

例えば、Aさんが良いと思ったページのファンになれば、『◯◯◯について"いいね!"といっています』とAさん自身と友達のページに情報が流れます。それを見た友達のBさんは『Aさんが興味を持っているのか!』といった具合に自分も興味をもつことでしょう。

また、Facebookページ上のウォールに発信をした情報に対し、Aさんが『いいね!』を押す、ポジティブなコメントを残せば、そのページに訪れたBさんにもAさんが評価をしているということが伝わり、結果としてより一層の興味・信頼へとつながるわけです。

Facebookページであれば、良質な情報やコミュニケーションをつくることでファンの方に喜んでもらう、そしてまた来たいと思ってもらう。更には友達にも進めてくれます。

実社会で人に喜ばれること、嫌がられることは何か? それを考えれば自ずと答えは見えてくるでしょう。

Facebookはあくまでソーシャルメディア。つまりは人と人とのつながりがベースにある場所です。人というものを第一に考える。そのために必要なのは『誠実さ』『真摯さ』『愛情』そのような思いだと考えています。

小野寺 翼 株式会社メンバーズ

株式会社メンバーズ所属。現在はソーシャルメディアプランナーとして日々Facebookページの運用および新規開設提案等に奔走中。著書(共著)『Facebookページプロフェッショナルガイド』がある。


Warning: include(common/include/bnr.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 157

Warning: include(common/include/bnr.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 157

Warning: include(): Failed opening 'common/include/bnr.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 157

Warning: include(college/categorylist.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 159

Warning: include(college/categorylist.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 159

Warning: include(): Failed opening 'college/categorylist.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 159

Warning: include(common/include/columnList.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 161

Warning: include(common/include/columnList.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 161

Warning: include(): Failed opening 'common/include/columnList.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 161

Warning: include(common/include/facebookapplist.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 162

Warning: include(common/include/facebookapplist.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 162

Warning: include(): Failed opening 'common/include/facebookapplist.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 162

Warning: include(common/include/likeRanking.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 163

Warning: include(common/include/likeRanking.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 163

Warning: include(): Failed opening 'common/include/likeRanking.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 163

Warning: include(common/include/college.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 164

Warning: include(common/include/college.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 164

Warning: include(): Failed opening 'common/include/college.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 164

Warning: include(common/include/leaders_blog.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 165

Warning: include(common/include/leaders_blog.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 165

Warning: include(): Failed opening 'common/include/leaders_blog.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 165

Warning: include(common/include/facebookPickUp.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 166

Warning: include(common/include/facebookPickUp.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 166

Warning: include(): Failed opening 'common/include/facebookPickUp.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 166

Warning: include(common/include/writerinfo.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 167

Warning: include(common/include/writerinfo.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 167

Warning: include(): Failed opening 'common/include/writerinfo.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 167

Warning: include(common/include/likebox.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 168

Warning: include(common/include/likebox.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 168

Warning: include(): Failed opening 'common/include/likebox.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 168

Warning: include(common/include/footer.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 174

Warning: include(common/include/footer.php): failed to open stream: No such file or directory in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 174

Warning: include(): Failed opening 'common/include/footer.php' for inclusion (include_path='.:/usr/local/php5.4/pear:/usr/local/php5.4/lib/php:/usr/local/lang/php/5.4/pear:/usr/local/lib/php') in /home/sites/heteml/users/s/o/c/socialmedia-rex/web/socialmedia-rex.com/college/2011/09/000051.php on line 174